Global Research

Brainstorming a Product Concept

We want to spark your innovation! Consider the following questions to help you identify a treatment need among heart rhythm patients.
  • When I was in surgery, I wished I had a tool that…____________________________
  • When I think back on a challenging treatment scenario, I recall I needed…_____________
  • My patients wish there was a tool that… ____________________________________
  • What would be really useful to me is…______________________________________
  • Though I only treat the condition rarely, what is really needed for this kind of patient is…_____
  • Many physicians would find ________________ to be a useful tool
  • Though it’s similar to something that exists a small tweak to the ____________ tool, would be an important innovation
  • I often face the following challenge______________with the following tool_________________.